Startups compete against no one giving a sh*t — The real challenge

“Startups mostly don’t compete against each other, they compete against no one giving a shit”

Photo by Scott Graham on Unsplash

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.

forbes.com

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